Privacy
Your data never leaves your phone.
Whey to Go is built so your health data stays yours. Here is exactly how.
Last updated 22 June 2026.
It lives on your device
Everything you log - meals, weight, training, supplements, the lot - is stored on your phone, not on our servers. There is no account to create and no password to leak, because there is no login.
Sync is yours, through iCloud
If you use more than one device, your data syncs through your own private iCloud account. It moves between your devices via Apple's encrypted storage - it never passes through, or is readable by, us.
If you join the waitlist
When you enter your email on this site we store it - only with your consent, and only to email you about Whey to Go. We use double opt-in (you confirm via a link), never sell or share the list, and every email carries a one-click unsubscribe that removes you immediately. Ask us to delete your address any time and it is gone. We hold a one-way hash of your IP at sign-up purely to limit abuse - never the raw address.
Anonymous analytics
To improve the app we measure anonymous, content-free usage - which screens and buttons get used, never what you log, your name, or anything you type. There is no account behind it and no cross-app tracking; it goes only to our own server, is never sold, and you can switch it off in Settings at any time (the legal basis is your consent). We derive a coarse country from the request IP at the moment of receipt to understand where the app is used - the raw IP is never stored, only the two-letter country.
Ads
Whey to Go is ad-free on every paid plan, and on the free starter tier. There is one optional ad-supported tier that unlocks more features in exchange for showing ads (through Google AdMob) - your choice. The ads are non-personalised: the data you log is never used to target them and is never shared with the advertiser. If you are in the EEA, UK or Switzerland we ask for your consent through Google's standard consent form before any ad loads, and you can review or withdraw that choice from Settings. Upgrade, or switch to an ad-free tier, and ads are gone.
Where your data goes, and the legal basis
The little that leaves your device goes to: Apple (app distribution, and iCloud / Apple Health if you turn them on), Google (AdMob, only on the ad tier), Open Food Facts (the search text or barcode when you look up a food), and our own analytics server. Apple and Google may process data in the United States under the UK/EU data-transfer safeguards in their own terms; Open Food Facts is hosted in the EU. We rely on your consent for analytics, ads and waitlist email, and on our legitimate interest in a secure, working service for minimal abuse-prevention logging. We do not make automated decisions about you and do not profile you.
Fair pricing
The app is free for 7 days, then $3.99 a month or $39.99 a year - or a single $49.99 payment for lifetime access. Payment is handled entirely by the app store you buy from - we never see your card details. Pricing never touches the data you log: we never see it, and never sell it.
This website
wheytogo.app uses Cloudflare's privacy-first, cookieless analytics to count visits. It sets no cookies and builds no profile of you. Beyond the waitlist email above, the site collects nothing.
Retention & deletion
On-device data is yours: delete the app (and its iCloud data) and it is gone - we keep no copy. A waitlist email is kept until you unsubscribe or ask us to delete it. Analytics is anonymous and content-free, so there is nothing tied to you to delete.
Your rights
For on-device data you need nothing from us - it is already entirely in your control. For any data we do hold (a waitlist email), under UK and EU GDPR you can access, correct, export or delete it, restrict or object to its use, and withdraw consent at any time. Email us to exercise these rights. You can also complain to the UK ICO (ico.org.uk) or your local EEA data-protection authority.
Who we are
Whey to Go is operated by Matt Hesketh (a UK-based sole developer), the data controller for the little data described here. Contact: [email protected].
Questions
Email [email protected] and I will personally reply.