Honest comparison
Whey to Go vs Lose It!.
Lose It! is one of the friendliest calorie counters around, and the free tier is decent. But the features you want end up behind Premium, the free tier carries ads, and your diary lives on their servers. Here is the honest side-by-side.
| Whey to Go | Lose It! | |
|---|---|---|
| Price | One payment of £5.99 | Premium from £29.99 a year |
| Cost over five years | £5.99 | £149.95 |
| Ads | None, ever | In the free tier |
| Account | None - no sign-up, no password | Required |
| Your data | Stays on your device | Stored on their servers |
| Works offline | Fully | Limited |
| Training | Plans, sessions and lifts built in | Exercise calories, no plans |
| Apple Health | Two-way sync | Yes |
Prices from each app’s UK App Store listing, June 2026, taking the cheapest annual plan; they change, vary by plan and promotion, and most also offer pricier tiers.
Where Lose It! wins
Photo logging (Snap It) and the social side - challenges, friends and streaks with other people - are genuinely fun, and its frequent promotions can make the first year cheap. If community challenges keep you accountable, that is a real strength.
Where Whey to Go wins
You pay £5.99 once instead of renting Premium every year, there are no ads and no account, and your data never leaves your phone. Training is built in - plans, sessions and lifts - where Lose It! only counts exercise calories.
What five years costs
More: vs MyFitnessPal · vs Cronometer · vs MacroFactor · the category at a glance
Buy it once. Keep it for good.
£5.99 one-time, no subscription, no ads, no account - and your data never leaves your phone. Launching soon.
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